Ethnography is a scientific description of the customs of individual peoples and cultures. In both articles, the techniques to use when using ethnography to study a person are examined quite thoroughly. Both focus mainly on how ethnography is most useful to the world for designers.
Because of a designers necessity to connect with their audience, ethnography is a very important concept. You must connect with your audience as a designers, otherwise your work will not has the intended inspiring effect. There were a number of factors brought to life for this process, however it is my belief that the most important is definitely connecting and engaging with your audience.
I thought that both articles were very relevant to our current project because of our need to engage with an audience and our need to catch their eye in some way. Way finding is all about drawing attention to make something more known, but drawing attention in a way that isn’t distracting from the actual thing itself.
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